717: How to Get ChatGPT to Recommend Your Business - The Side Hustle Show Recap

Podcast: The Side Hustle Show

Published: 2026-01-08

Duration: 56 minutes

Guests: Tanya Van Gastel

Summary

The episode details strategies for increasing business visibility in AI tools like ChatGPT. Tanya Van Gastel provides a roadmap for how businesses can optimize their content and online presence to be recommended by these platforms.

What Happened

Tanya Van Gastel returns to share insights on how businesses can leverage AI tools like ChatGPT to enhance visibility and conversions. She emphasizes the importance of creating a 'source of truth' website that provides accurate and comprehensive information, as this can significantly affect how AI tools recommend businesses. Tanya points out that ChatGPT conversions have a significantly higher rate than traditional SEO, highlighting the potential of AI-driven traffic.

One of the key strategies discussed is content creation that AI tools will cite, with a focus on producing YouTube videos and listicles that rank well. Tanya advises against using AI-generated content for SEO purposes, as platforms like Google can detect and may not rank it favorably. Instead, businesses should focus on creating genuine, valuable content that resonates with users and AI algorithms alike.

Tanya introduces the concept of 'parasite SEO,' where businesses can use high-ranking sites like Medium or Substack to publish content, thereby gaining visibility without needing a high domain authority themselves. She also stresses the benefits of using platforms like Reddit for outreach to boost authority and visibility.

Site speed and technical SEO are other critical areas covered, with recommendations to use tools like SEO Optimer to ensure efficient websites that AI crawlers favor. Moreover, embedding YouTube videos in articles can reduce bounce rates and improve overall SEO performance.

Tanya discusses the significance of schema markup in helping search engines better understand the content on a page, which can lead to improved SEO outcomes. Additionally, she suggests using press releases distributed through networks like EIN Newswire to gain citations and backlinks, thus increasing the chances of being recommended by AI tools.

Finally, Tanya shares insights on custom GPTs and their potential to drive traffic to business websites. She mentions that her AI search marketing agency is dedicated to helping tech SaaS businesses get recognized by AI tools like ChatGPT.

Key Insights