A tech company that ‘happens to build homes’ - marketplace-tech Recap

Podcast: marketplace-tech

Published: 2026-01-01

Duration: 4 minutes

Guests: Ronda Conger

Summary

CBH Homes embraces AI to enhance efficiency, allowing humans to focus on more meaningful tasks while maintaining a strong company culture.

What Happened

Ronda Conger, Vice President of CBH Homes, likens her company to the Savannah Bananas, a baseball team known for its unconventional approach, emphasizing that they are a tech company that happens to build homes. Conger explains that they embraced AI early to remain competitive, leveraging technology for tasks like email writing, job descriptions, and data analysis. This strategic adoption of AI allows their team to focus on higher-level tasks and improve efficiency across the board.

AI has become integral in their sales processes, particularly for long-term follow-up with potential home buyers. This automation frees up human employees to engage more personally with clients who are ready to make a purchase, enhancing the customer experience. In their warranty department, AI agents handle common queries like paint colors and appliance warranties, providing 24/7 service and swift responses to customers' needs.

Conger stresses that AI is not about replacing employees but rather about empowering them to do more. By taking over routine tasks, AI allows CBH Homes' staff to focus on growth and customer relationships, aligning with their philosophy that 'speed wins'. The company views AI as a tool to help them grow and expand without sacrificing their commitment to their employees.

The episode also explores how AI technology is being utilized beyond emails and customer support, entering more complex areas like data analysis. Conger notes that the strategic use of AI has positioned CBH Homes to compete at a higher level, allowing them to innovate in the home building industry.

Conger emphasizes that the integration of AI has been a deliberate effort to enhance their operations, not diminish their workforce. This decision supports their goal of being a tech-forward company that prioritizes culture and people.

Ultimately, CBH Homes' use of AI exemplifies a balanced approach to technological adoption, aiming for efficiency and growth while maintaining a strong focus on human capital.

Key Insights