How To Use The "Pay-To-Play" Launch Strategy To Have Your Biggest Launch Yet with Jill and Josh Stanton: An EOFire Classic from 2022 - Entrepreneurs on Fire Recap

Podcast: Entrepreneurs on Fire

Published: 2025-12-19

Duration: 34 minutes

Guests: Jill Stanton, Josh Stanton

Summary

Jill and Josh Stanton discuss the 'pay-to-play' strategy, using paid boot camps to attract quality leads and enhance course launches. This approach helps mitigate rising ad costs and ensures participants are more committed.

What Happened

Jill and Josh Stanton, co-founders of Wealthy Course Creator, delve into the 'pay-to-play' launch strategy, which leverages paid boot camps to attract more committed leads. This approach addresses the challenge of rising ad costs by enabling an immediate return on ad spend through participant fees. They explain that this method results in higher-quality leads compared to traditional free webinars and challenges, which have become less effective due to market saturation.

The Stantons recommend structuring a launch event over three to five days, with one hour of training each day. This culminates in a pitch for a higher-level course, ensuring that the content aligns with the program's teaching. Choosing the right topic for a launch is crucial; it should help participants overcome a challenge and naturally lead them to the next step in the program.

Jill cites an example of a successful launch event where they taught participants to play a simple song on the ukulele, which seamlessly led them to an intermediate course. They emphasize the importance of not just selling courses but selling the outcome, ensuring that participants understand the value of what they will achieve.

To further boost engagement, they recommend creating a sense of community and accountability through platforms like Facebook groups. These communities enhance the learning experience and improve conversion rates.

The crash course offered by WealthyCourseCreator.com is designed for coaches and course creators with a proven offer. It provides tools like swipe copy and templates to integrate the pay-to-play strategy into their businesses effectively.

Participants in their program are given a bold guarantee: if they do not earn at least ten times their investment within 180 days, they will receive double their money back. This demonstrates the Stantons' confidence in the effectiveness of their strategy.

Key Insights