How to Build Passive Income Through Amazon Automation without Lifting a Finger with Jose Torres - Entrepreneurs on Fire Recap

Podcast: Entrepreneurs on Fire

Published: 2026-02-03

Duration: 20 minutes

Guests: Jose Torres

Summary

Jose Torres discusses how entrepreneurs can build passive income through Amazon automation by owning the store and ensuring their automation partner only profits when they do.

What Happened

Jose Torres, founder of ModivAutomation.com, shares insights on how entrepreneurs can build passive-income Amazon stores using automation. He emphasizes the importance of owning the store and collaborating with a partner who profits only when the store is successful. This approach ensures a sustainable and transparent business model, avoiding the pitfalls of get-rich-quick schemes.

Torres warns against automation providers promising instant riches, highlighting the necessity of realistic expectations and slow, steady growth. He explains that new Amazon sellers need to build feedback and sales metrics gradually, prioritizing customer experience to achieve long-term profitability.

The episode delves into the components of automation, including product research, order fulfillment, and customer service. Torres reassures that his team handles these aspects, allowing entrepreneurs to focus on other areas while ensuring the business's operational efficiency.

Profitability and sustainability are key themes, with Torres highlighting the importance of starting slow and avoiding overselling. He shares that a 35K upfront investment in their service can lead to cash flow within a few months and a return on investment in 12 to 18 months, depending on available credit and time spent with the service.

Scams in the automation industry are prevalent, and Torres outlines red flags such as guaranteed profits and lack of transparency. He advises potential clients to research thoroughly, look for live results, and confirm ownership of a warehouse by the service provider.

Looking ahead, Torres is optimistic about the future of passive e-commerce and automation, stating that Amazon's dominance will continue. He believes automation is here to stay, with AI enhancing the efficiency of online shopping and selling.

Torres concludes by highlighting the non-negotiable principle of passive e-commerce: controlling the asset and ensuring that profits are shared only when they are earned. He invites listeners to learn more through Modiv Automation's website and his social media platforms.

Key Insights