766: Using AI to Make Networking Easier, with Ruth Gotian - Coaching for Leaders Recap

Podcast: Coaching for Leaders

Published: 2026-01-19

Duration: 39 minutes

Guests: Ruth Gotian

Summary

Ruth Gotian explores how artificial intelligence can streamline networking by handling administrative tasks and enhancing human connections. She emphasizes using AI to improve engagement and identify meaningful opportunities in professional relationships.

What Happened

Ruth Gotian, an esteemed figure in management thinking and mentoring, discusses the impact of AI on networking. She notes that since the pandemic, many people's professional networks have diminished, according to a report by McKinsey. She introduces the 90/9/1 rule, where 90% of people in online communities are passive, 9% engage occasionally, and only 1% actively create content. This highlights the potential for individuals to stand out by using AI tools to enhance their online presence.

Gotian emphasizes that AI should be used to enhance communication rather than replace it. By automating administrative tasks like brainstorming and proofreading, individuals can focus more on building genuine relationships. At conferences, AI can be utilized to analyze attendee lists to align with personal goals, allowing for more targeted networking.

Organizing events, such as dinners at conferences, is another strategy Gotian recommends for effective networking. AI can assist in preparing questions and identifying the most relevant guests to invite, making these gatherings more productive. She also highlights the importance of having a complete LinkedIn profile, as profiles with full bios and employment histories are significantly more likely to be viewed.

The 24-7-30 model for follow-up is an approach Gotian suggests to maintain connections after meeting someone. This involves reaching out 24 hours, 7 days, and 30 days after the initial interaction. This consistency helps in building trust over time, which she argues is formed through repeated, small interactions rather than one-time engagements.

Gotian also touches on the potential for AI to take over lower-level administrative roles, freeing up more time for individuals to engage in higher-level, strategic activities. She argues that mastering AI tools can help professionals stand out in their fields, as it allows them to focus on the human elements of networking.

In her view, AI-related skills on platforms like LinkedIn can elevate a profile in searches, making it easier to connect with the right people. This, combined with a strategic approach to networking, can help professionals expand their networks even in a post-pandemic world.

Key Insights