The Pivot: Why I’m Closing the Doors to Digital Course Academy - The Amy Porterfield Show Recap

Podcast: The Amy Porterfield Show

Published: 2026-01-06

Duration: 21 minutes

Guests: Amy Porterfield

Summary

Amy Porterfield announces the closing of new enrollments for her flagship program, Digital Course Academy, as she pivots to focus on a new coaching program aimed at female entrepreneurs.

What Happened

Amy Porterfield reveals her decision to stop launching Digital Course Academy, a program that has served over 28,000 business owners and generated $54 million. She emphasizes that the existing students will still have lifetime access. This decision marks a significant pivot in her career towards a new project.

The catalyst for this pivot was a transformative moment after her last launch of Digital Course Academy, where she felt called to pursue something greater. She describes it as an 'earned elevation' rather than an impulse pivot, a shift made possible by years of hard work and success.

Amy stresses the importance of asking hard questions before making such a pivot, like being ready to make less money initially and being okay with uncertainty and potential public failure. These considerations are crucial to ensure the pivot is driven by genuine readiness rather than fleeting excitement.

She distinguishes between an impulse pivot made from boredom or comparison and an earned elevation that comes from a solid foundation of experience and success. Amy has been building towards this new chapter for years, feeling aligned with the deeper work she plans to pursue.

Her new venture is a marketing-focused coaching program for female entrepreneurs who are already earning at least $150,000 annually and are looking to double their revenue strategically. The focus will be on providing clarity, direction, and grounded leadership.

Amy encourages listeners who are contemplating their own pivots to discern whether their desire for change is an impulse or a true earned elevation. She invites them to picture where they want to be a year from now and to consider if they're ready to let go of something good in pursuit of something great.

In closing, Amy reflects on the journey that led her to this point, reiterating that growth often involves stepping into something unknown and potentially uncomfortable, but necessary for personal and professional evolution.

Key Insights

• Digital Course Academy, a program that has served over 28,000 business owners and generated $54 million, is being discontinued to make way for a new venture.
• The decision to pivot was based on an 'earned elevation,' a concept of moving forward from a position of strength and success rather than impulse or boredom.
• Before making a major career pivot, it is crucial to consider readiness for potential income reduction and public failure, ensuring the change is driven by genuine readiness.
• The new venture is a marketing-focused coaching program aimed at female entrepreneurs earning at least $150,000 annually, with a goal to strategically double their revenue.