we made 106M in 72 hours. | Ep 929 - The Game with Alex Hormozi Recap

Podcast: The Game with Alex Hormozi

Published: 2026-01-06

Duration: 27 minutes

Summary

Alex Hormozi discusses the launch of his latest book, aiming to break the world record for the fastest-selling nonfiction book, and highlights the preparation and execution behind achieving $106 million in sales within 72 hours.

What Happened

Alex Hormozi orchestrated a massive book launch event for his $100 million Money Models Book, with the intention to break the world record for the fastest-selling nonfiction book. He aimed to surpass Prince Harry's record of 1.4 million copies sold. The book series was originally one comprehensive volume but was later divided into parts for better focus on skills like offering, advertising, and monetizing.

The event required extensive preparation, including setting up props and coordinating a large team to execute the launch smoothly. Hormozi emphasized the importance of having a strong team culture and values that align with competitive greatness, noting how the team's efforts were supported by an existing operating business rather than a temporary event team.

As the event unfolded, Hormozi highlighted the challenges and choke points they anticipated, such as potential issues with advertising spending, email and text communications, and payment processing. Despite these concerns, the team was prepared for quick pivots to ensure the launch proceeded as planned.

The launch was supported by a large internal team that was trained to handle sales calls and ensure a seamless purchasing experience for customers. Hormozi shared that the team's dedication and hard work over the years culminated in this significant event, with a focus on helping business owners of all sizes.

During the event, Hormozi announced that they were attempting to break the record and had Guinness judges present to verify the attempt. He shared his vision of putting a book in every entrepreneur's hands in America to help them succeed through the knowledge and skills outlined in the book series.

The team faced last-minute challenges, such as the Google Ads account going down, but quickly adapted by rerouting budgets to other platforms like Meta and TikTok. Despite these obstacles, they maintained a high level of enthusiasm and commitment to achieving their goal.

Ultimately, Hormozi and his team successfully broke the world record for the fastest-selling nonfiction book, achieving over 1.43 million copies sold in a short time frame. This accomplishment was celebrated as a testament to the team's hard work and the impact they aimed to make in the entrepreneurial community.

Key Insights